Meet CEO Erin Goodnow

Erin Goodnow is the co-founder and CEO of Going Ivy. She is recognized as one of the leading voices on college admissions consulting, tutoring and test prep in the country.

Erin is regularly featured in the media for her admissions expertise. She has been featured, covered or quoted in U.S. News & World Report, The Washington Post, Forbes, ABC News, NBC News and many more.

Since founding Going Ivy in Phoenix in 2009, Erin has helped countless students gain admission to the schools of their dreams, including Harvard, Stanford, Princeton, Yale, Columbia, Brown, the University of Pennsylvania – and virtually every other top college and university in the country. Students who don’t dream of an Ivy League education have also worked with Erin, and the results have been acceptances to competitive out-of-state public universities, selective private schools, small liberal arts schools, college honors programs and more.

Before founding Going Ivy, Erin was a business editor for the Arizona Republic and worked in the communications industry. Erin’s background in journalism and communications translates directly into helping students present themselves in the best possible light when applying to college.

Erin earned her Master’s degree from the U.S. News and World Report #1 ranked journalism school in the country, the University of Missouri at Columbia. She also graduated magna cum laude from the Honors Program at Santa Clara University. Always desiring more knowledge, after eight years of practicing in the world of admissions consulting, Erin was accepted to the post-Master’s level College Counseling Program at UCLA.

Erin is a graduate of Xavier College Prep in Phoenix and is dedicated to schools in her local community. She devotes countless hours to pro-bono work every year – always wanting to give back. Erin is actively involved in the Phoenix affiliate of Boys Hope Girls Hope, a charitable organization that provides homes and academic support for motivated and capable students to meet their educational goals and become men and women for others.

When she’s not working with students and families to achieve their college admissions dreams, Erin loves yoga, the outdoors, and spending time with her husband and two young children.


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